This training video provides real estate agents with a strategic approach to working with expired listings as a fast path to securing new listings. The course features agent Keith Coleman, who shares his successful methodology for connecting with homeowners whose properties have "left the market unsold." Here are the key learning points covered in the course:

Why Work Expired Listings:

• Homeowners with expired listings demonstrably want to move
• They've already chosen to list with a real estate agent
• There's limited competition as few agents have the courage to contact them

Proven Contact Strategy:

• Begin with phone calls to check the listing status and seek appointments
• Follow up with in-person visits for face-to-face connections
• Respect do-not-call lists and legal requirements
• Focus on direct prospecting rather than digital marketing

Presentation Materials:

• Professional information packet including:
• Cover letter expressing empathy and offering solutions
• Comparison chart of average agents vs. your services
• Marketing guides on selling strategy
• Supporting materials on achieving the highest price